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Research papers

Marketing product quality with country labels- The key to success or a risky adventure

This paper describes the results of a study about the "Made in ..." phenomenon, conducted in Japan, the United States, France, Germany, Italy and the UK. The first section summarizes the position of country labels in times of increasing international...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Rudolf Leibiger
Company: GfK
June 15, 1992
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Citation

Leibiger, R. (1992a, June 15). Marketing product quality with country labels- The key to success or a risky adventure. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-product-quality-with-country-labels--the-key-to-success-or-a-risky-adventure


Research papers

Can research agencies meet the requirements of their clients with regard to "Europe 1992"?

During the last year, the "Common Market of Europe 1992" had been the topic which has concerned politicians, managers and many other circles. For those who were meant to be very much interested in this subject, numerous talks, seminars and similar...

Catalogue: ESOMAR Congress 1989
Author: Rudolf Leibiger
Company: GfK
September 1, 1989
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Citation

Leibiger, R. (1989a, September 01). Can research agencies meet the requirements of their clients with regard to "Europe 1992"?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-research-agencies-meet-the-requirements-of-their-clients-with-regard-to-europe-1992-